Dance club

Tomioka High Dance Club’s Achievements Grow as They Dance in a Classic ’90s-Style Commercial

These girls are climbing very high in their careers, and they haven’t even graduated yet!

An Osaka high school dance club may not have expected fame when its fabulous ’80s-inspired ‘sparkling dance’, which won second place in a local competition, became world famous two years ago. Since then the Tomioka High Dance Club filmed a promotional video featuring a dance to the song “This is Me” ahead of the musical’s release The greatest showmanand now they have reached their second major break: featured in a TV commercial!

The commercial, which was directed by former member and famed choreographer Akane, replicates a classic 90s commercial known as “Takefuji Dance“. This new version was choreographed by former band members in the style of the original commercials, with the girls wearing signature skin-tight costumes and dancing to the same catchy song that begins with a catchy “Let’s Go!”

The Takefuji dance was originally an advertisement that broadcast late at night in Japan, with many different versions appearing between 1991 and 2003. Each ad featured a group of women dancing in leotards or bodysuits to the same song, and they were a hit with many viewers throughout the 12 years they aired, though they never really got big. – thing to do with what they were advertising: consumer finance company Takefuji.

▼ A compilation of the commercials in their original 90s glory

The Tomioka High Dance Club pays a fitting homage to nostalgic advertising. They choreographed a similar dance and even went to great lengths to create a similar setting for the video, though it was significantly bolder than the originals. Since Takefuji has long been taken over by other companies, the revival of commercial is to advertise So netan internet service provider in Japan and Taiwan led by Sony, which hopes to rebrand the dance in “So Net Dance”.

So-net runs a campaign on Instagram and Twitter, called the “#So-netDance End of the Heisei Dance Challenge”, where fans can record their own “So-net Dance” and potentially win cash prizes or collaborations with Akane. Interested dancers can register and post their dances with the hashtag #ソネットダンス.

The end of the video, by the way, shows two women, who watched the dance on their tablets, looking at each other like they’ve just hatched a major plan, so maybe we can expect some sequels to the So-net Dance! Hopefully they’ll feature Tomioka High Dance Club again, because we can’t wait to see what they come up with next!

Source, images: YouTube/Akane Kikaku
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[ Read in Japanese ]